AHL NEWS | Milwaukee Admirals Partner with Sports Data Analytics Provider

Photo by Milwaukee Admirals

Milwaukee Admirals aim for top shelf ticket sales with StellarAlgo

Photo by Milwaukee Admirals

Media Release

MILWAUKEE, USA — StellarAlgo, a leading SaaS data analytics platform for professional sports organizations, is thrilled to announce the Milwaukee Admirals of the American Hockey League as their newest partner. The Milwaukee Admirals are using StellarAlgo’s Customer Data Platform to manage their customer data, act on data insights, and maximize ticket sales opportunities.

“StellarAlgo’s platform checks off so many boxes for us when it comes to analyzing and managing our customer data,” said Brian Martens, Director of Ticket Operations at the Milwaukee Admirals. “We reached out to our colleagues in the industry and even looked at their competitors but StellarAlgo was clearly the best bet for our team.”

Many sports organizations miss sales and marketing opportunities as a result of poor actionability in their data. Whether data resides in ticketing, email marketing and CRM systems (amongst others) or in a data warehouse, leveraging that data for results is still something sports and entertainment organizations of all sizes have issues with. StellarAlgo’s Customer Data Platform enables organizations of any size to understand their fans and customer opportunities at a level never before possible. For minor league organizations like the Admirals, they gain the ability to manage and act on automated, customer data insights, without having to deploy a full internal analytics team.

“We’re excited to have the Milwaukee Admirals on board as our first client in the AHL,” said Vincent Ircandia, Founder and CEO of StellarAlgo. “Our goal is to accelerate sales and marketing efforts by making data actionable in ways that haven’t been done in the sports industry. The Admirals were  just recognized by the League for the outstanding fan experience that they offer and we are looking forward to helping the team continue growing the universe of fans they share it with.”

StellarAlgo’s leading-edge, customer data platform can be tailored to meet the needs of all live audience organizations including, major and minor league franchises, sport federations and tournaments, and museums.


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